What is the Oculus
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The 'Oculus' was referred to originally as an opening to peer through, leading to the Rabbithole site 00112358.net.
It can be considered a synonym for a 'looking glass' in the case of ARGs, as a nod to Alice in Wonderland, and a well-known phrase to ARGers defining the lead-in process or event to the ARG itself - the alternate reality.
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Definitions
Oculus is defined as:
глаз; изображался на правой и левой скулах корпуса за форштевнем на большинстве кораблей Средиземноморья |
Eye; it was represented on the right and left cheekbones of the case for forshtevnem on the majority of the ships of the Mediterranean |
src: The American Heritage® Dictionary of the English Language, Fourth Edition
n. pl. oculi
An eyelike opening or ornament, especially:
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src: The American Heritage® Stedman's Medical Dictionary
n. pl. oculi
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The 'Ocular Effect'
The resulting visuals of peering through an oculus, an eye-like opening. In a mysterious setting such as this, obviously intended to spawn intrigue and interest :).